Today I was looking through the district’s website making sure what we’re doing in the newsroom lines up with the goals set forward by our upper admin and school board. I knew what I believed about my program, but I learned in leadership cohort, which I did twice–once as a participant, once as the teacher leader–that your personal beliefs aren’t worth much in real educational discussions if they can’t be backed up with data.
What I found thrilled me! If you’re a J-teacher or if you’ve ever been a J-student, I bet you’ll agree.
Goal 1: Develop a culture of continuous improvement and accountability that fosters student success.
Objective A deals with STAAR. I’m not a fan of testing when it alone drives curriculum, but I tutored kids who failed the writing test this year and learned I actually like the STAAR writing test. I’m not sure about its grading, but the test itself is solid. Students have to learn several forms of writing, so no form is left out for years and years. At the heart of all quality student media is story. It doesn’t matter if you’re writing an in-depth investigative piece on the average experience level of teachers in your district this year compared to five years ago and how those results affect student performance OR writing twelve full captions for a yearbook layout OR writing a teaser for a broadcast piece on teachers carrying weapons OR writing your intro and close for your advertising sales pitch. The newsroom’s first order of business is quality writing of ALL types. Nice.
Objective D is the best, though: Identify effective applications of instructional technology and develop a plan for acquisition, training and implementation. I realize the plan is talking about for teachers, but honestly, the kids are the ones who need to be learning true technology integration NOT just PowerPoint and Word. The newsroom kids learn the ins and outs of the entire Adobe Publishing Suite. Our yearbook rep spends hours training students. We go to camps. We study trends. My kids can earn freelance design money right away. They earn scholarships for their work. They get real world jobs right out of high school. And they are accepted to their collegiate programs where they can earn money for the work they do.
Goal 2: Produce students that are globally competitive. B and C deal with CTE. While we are definitely a tech heavy program, yearbook and newspaper don’t qualify as CTE classes. That’s a state issue I find weird, but I can’t fight that battle. D says the district strives to ensure a seamless transition for graduates pursuing post-secondary education. Most college professors are vocal about the fact that students are leaving high school ready for a test but not for college, so this is an absolute must for the district. Fortunately, there’s a plethora of data showing Journalism Kids Do Better.
The final goal on our strategic plan deals with fiscal responsibility. The fiscal part of the newsroom can be the most challenging and the most rewarding. We are constantly monitoring our numbers. Checking to see if we’re on par to sell the number of books we sold last year. Developing marketing plans and advertising goals. Today I met with my editorial board and rep, and we looked through the past couple year’s trends, projected sales, started a marketing plant to meet that sales goal and fine-tuned our advertising goals. When school starts every student in the program will learn about business plans, marketing plans, professional social media use and how to sell advertising space in a student produced, student led product. We do all this because we get a $0 budget, so the only way we can produce the books and papers we do is to develop these plans. It’s stressful, but it’s also the ONLY PLACE on campus students learn these skills with real world application. Two years ago at the end of my former marketing manager’s freshman year at Tech, she beat out people with marketing and advertising degrees for a paid internship with a major non-profit. They were blown away by her marketing and sales portfolio. She attended summer camp offered by the yearbook company two years in a row and developed an amazing plan. She won awards with the plan. She worked the plan, and it paid off for me and the Rider program, but more importantly, for her.
I love that after all these years–I started teaching in 94, started yearbook in 98–I can see the evidence of a quality program in so many former students. I love that the yearbook companies help yearbook and newspaper stay on the cutting edge as far as software, design trends and curriculum go. I love that I still learn something new every year AND that what we do changes…just like in the real world.
I love that the J-programs line up perfectly with the District Strategic Plan 2012-2017, and I’m looking forward to sharing that message.